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Unlocking the Untapped Potential of Direct Mail

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

Optimizing Visibility: CTV Drives Sales for Eye Care Pharmaceutical Company

A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.

3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Episode 11: 2023 Consumer Insights w/Dipanjan Chatterjee

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

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3 Essential Healthcare Marketing Strategies To Stand Out in a Highly Competitive Medicare Advantage 2023 Annual Enrollment Period

Healthcare marketers must identify the best channels, follow proven strategies, and deliver compelling messages to cut through the noise of 2023 and connect with enrollees.

Forrester Brands and Consumer Prerspective Infographic
Balancing Brands & Consumer Perspectives Infographic

Marketers will find this information critical to address changing consumer expectations and fuel their business.

Can Coupons Save the Day?

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

Engaging Patients in a Changing Healthcare Landscape: Why Omnichannel Marketing is Critical
Two new trends have increased the importance for healthcare organizations to reach new patients and strengthen long-term relationships with existing…
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2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.