Insights

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Forrester Brands and Consumer Prerspective Infographic
Infographic General
Balancing Brands & Consumer Perspectives Infographic

Marketers will find this information critical to address changing consumer expectations and fuel their business.
Blog Consumer Packaged Goods
Can Coupons Save the Day?

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.
Woman crossing the street
Blog Consumer Packaged Goods
2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.
59% of companies are experiementing with new customer engagement techniques
Blog General
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.
Woman in store shopping at the product shelf
Blog Consumer Packaged Goods
4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.
Blog Consumer Packaged Goods
Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.
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Video Restaurant
Getting Back to Basics During Tough Times
Changing times require a new approach from restaurant marketers to overcoming surging inflation, disrupted supply chains, increased fuel costs, and…
People gathered at holiday table
Blog Consumer Packaged Goods
Winning the Holiday Table: Will People Choose To Dine Out, Party Hard or Cook at Home This Season?

“The most wonderful time of the year” is upon us. The holidays are traditionally a time when we expect big gatherings, fun parties, gift-giving and feasting. How can grocery retailers, alcohol sellers and restaurants win the holiday table in this economic landscape?
Infographic General
14 Trends That Will Define Marketing In 2023: Infographic

Marketers will find this information critical to address changing consumer expectations and fuel their business.