REPORT

Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them

While today’s restaurant customers dine out more frequently than in recent years, restaurant marketers still face constant competition. To ensure their operation remains the location of choice for guests, they need to remain focused on driving traffic and leveraging the latest digital solutions.

This playbook covers five of the most common challenges restaurants must conquer when engaging with today’s target consumer. It’s a step-by-step guide that offers effective digital marketing solutions to help restaurant marketers:

• Overcome a lack of resources
• Solve uneven adoption of digital marketing programs from franchises
• Reduce friction in offering personalization and customization
• Adapt to changes in the market more quickly
• Boost customer loyalty and profits