A New England based importer of olive oil, Filippo Berio® wanted to increase household penetration by driving trial and awareness. Learn how they generated:
We are thrilled to see the results of this campaign, using the latest technology, to further our brand awareness and to share our message with consumers.Meghan Boyd, Filippo Berio Brand Manager
Armed with our data-driven technologies — the Valassis Intent Engine™ and Valassis Consumer Graph™ — the olive oil brand was able to take a much more targeted advertising approach to increase household penetration.
Data analysis identified moms ages 25 to 44 who are cooking enthusiasts and interested in healthy eating, while also pinpointing those who shop at specific stores. This allowed the client to fine tune their target audience to deliver a higher conversion likelihood.
Powerful Media & Engagement
The targeted shoppers received Display Ads across their devices. Ads offered recipes and enticed the cooking enthusiasts to engage with the brand. Results were continually analyzed throughout the 3-month long campaign to gain insight and enhance performance.
Ultimately, the hyper-targeted display campaign produced a 7% sales lift on the featured product. Furthermore, Filippo Berio saw an 11% brand awareness lift from their desktop ads based on the Nielsen/Vizu measurement.