In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. Phil Rist,  EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.

Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE platform, which could be the solution that marketers need to tackle this challenge. 

Join Us as We Discuss:

  • Challenges in first-party data collection
  • Why taking a human approach is desirable and effective
  • How NXTDRIVE could solve marketer challenges
Listen to “Unlocking First Party Data Challenges” on Spreaker.

About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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