Restaurant Coupon Correlations

In search of ways to reverse declining traffic trends in this hyper-competitive industry, it’s worth reexamining coupons. Americans are eating out less often, due in part to the convenience of meal kits and food delivery. However, this study holds promise, proving that:

  • Restaurant coupons encourage trial
  • Coupons inspire switching away from competitors
  • Consumers that use restaurant coupons are more frequent visitors

77% of consumers say they use restaurant coupons. See how behavior varies by restaurant category and by generation. Ultimately, learn a surefire way to enter and stay in consumers’ consideration set when choosing a restaurant.

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