What is EDDM?

EDDM stands for Every Door Direct Mail. It is a targeted marketing strategy used by businesses to reach potential customers in specific geographic areas. Unlike traditional direct mail campaigns that require a list of individual addresses, EDDM allows businesses to send mailers to every residential or business address within a given postal route or carrier route without the need for specific addresses. It offers a cost-effective way to distribute promotional materials, advertisements, or coupons to a wide audience within a specific locality, making it a unique and efficient method for localized marketing campaigns.