Valassis Digital recently commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to analyze the return on investment (ROI) for using Valassis Digital’s advertising services to complement a holistic marketing campaign.
The results found a 30 percent lift for a composite organization based on four interviews with Valassis Digital customers, leading to more than 9,000 new in-store sales from each campaign, attributable to digital marketing efforts with Valassis Digital. This adds up to a risk-adjusted total of nearly $3.2 million per year over the three-year analysis period. Overall, this translates to a 224 percent ROI and a three-year, risk-adjusted net present value (NPV) of $5.4 million.
Forrester Consulting Principal TEI Consultant Sean Owens provides the methodology and findings of the TEI Study in this five-part video presentation.