In today’s fast-evolving consumer landscape, understanding and adapting to shopper behavior is crucial. Dive into this exclusive webinar for fresh consumer research and key 2024 marketing strategies from Vericast experts, Matthew Tilley, Executive Director, Content Marketing, and Tiffany Huddleston Nwahiri, Executive Director of Demand Generation.
What You’ll Learn:
- The real drivers of consumer choices, from health priorities to dining preferences
- What consumers expect from brands, including things like privacy and social responsibility
- Consumers’ preferred avenues for product discovery and the messages that strike a chord
- Insights into omnichannel marketing optimization and measurement strategies
Prepare yourself with the knowledge to successfully navigate the modern shopper’s journey.