Providing value and understanding your customers is one of the main objectives for any organization in the grocery store industry. But how can grocers continue to do this while facing a pandemic, inflation, and customer loyalty issues? Our guest today has over 25 years of experience in the grocery store industry and explains how he and his team are combating these challenges.
Ron Bonacci was the Vice President of Marketing, Advertising and PR at Weis Markets, a large regional grocery chain headquartered in Sunbury, PA with more than 200 stores located in 7 states across the country. Since this episode recorded, he has become the Vice President of Advertising and Marketing for Rouses Markets, a large independent grocer in the Southeast with over 60 stores in Louisiana, Mississippi and Alabama.
In this episode, Ron highlights the difficulties of supply chain and marketing during the pandemic, the importance of personalization in the grocery store, and offers advice to marketers in and outside of the grocery store industry.
Join us as we discuss:
- How his team handled the fallout from the pandemic from a marketing and supply chain perspective
- What grocers are doing to combat inflation
- Distinguishing the difference between loyalty as a consumer concept and a loyalty program
- Ron’s advice to other marketers who are competing for sales in the tight economic circumstances we’re all facing right now
- What’s missing from the marketing toolkit for the modern marketer today
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!
